n. the practice of leaving a book in a public place to be picked up and read by others, who then do likewise.
(added to the Concise Oxford English Dictionary in August 2004)
Exactly! And it's a concept that's catching fancy of people very fast. Bookcrossing.com has 323,448 members and 1,685,887 registered books.
The concept is no. 1 on Lovemarks (a book too) which tracks most popular brands across the world. Shahrukh Khan is on no. 10, right above Superman!
posted by rahul